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In this panel discussion, stakeholders will unpack their interests in regenerative agriculture and share their distinct motivations for embracing sustainability, whether environmental impact, social responsibility, or long-term viability. Representatives from researchers, brands, NGOs, growers, and producers will share more about their transition to regenerative practices, unveiling the challenges they face and the collaborations propelling the movement. The audience is encouraged to share their current strategies for integrating regenerative principles and learn how collaborative partnerships are overcoming industry obstacles. Join in as a voice driving the future of farming towards a regenerative and harmonious future.