Stop Greenwashing and Start Verifying!

The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability Reporting Directive, to guard rails on product claims coming from the FTC's Green Guides update, there is a lot to manage to ensure your messaging is both accurate AND impactful. This session will explore the current landscape, the greenwashing pitfalls some brands are stumbling into and how companies can leverage claims verification to up their communications game!