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Stories reflect our innate creativity and are one of humanity’s primary methods of meaning-making. Yet today, there are no existing narratives to guide us through the times we are living in. How do we move from stories of scarcity to abundance, from images of a dystopian future to a flourishing one, and from stories that prompt flight/fight/freeze reactions, to ones that inspire positive action? How do we collectively begin to build a new imaginary? Let's examine what we, as brands and businesses, can do to help create new storytelling frameworks that propel culture and humanity forwards.