Sustainability still Sells- Highlights from the 2021 NYU CSB Sustainable Market Share Index along with IRI’s latest survey data on consumer sentiment around sustainability.

This discussion will focus on the latest data on the consumption of sustainable purchases in CPG from the NYU CSB Sustainable Market Share Index in partnership with IRI as well as consumer expectations of sustainable products. It will discuss the impact of inflation, pricing differentials, product innovation, and key trends among generational cohorts for marketers and retailers to optimize marketing efforts and drive business.