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The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

Mankind, meat and myths: from Director Louie Psihoyos and Executive Produced by James Cameron, The Game Changers smashes the myth that you need to eat meat to be strong, athletic or healthy. Join James “Lightning” Wilks who is the movie’s Producer, and also one of the starring athletes, as he shares clips and insights from the film, and discusses their strategies for reaching new audiences by using optimal performance to promote sustainability. Learn where the real tipping points ‘en masse’ are and what it may take to mainstream consumer behavior change for optimal food choices.

Publication Date
Jun 6, 2018
Related Tags
James "Lightning" Wilks
James "Lightning" Wilks
Martin Tull
Martin Tull
Impacts Group
The Game Changers
Keynote Talk
Keynote Talk