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SB'18 Vancouver

The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

Mankind, meat and myths: from Director Louie Psihoyos and Executive Produced by James Cameron, The Game Changers smashes the myth that you need to eat meat to be strong, athletic or healthy. Join James “Lightning” Wilks who is the movie’s Producer, and also one of the starring athletes, as he shares clips and insights from the film, and discusses their strategies for reaching new audiences by using optimal performance to promote sustainability. Learn where the real tipping points ‘en masse’ are and what it may take to mainstream consumer behavior change for optimal food choices.

Catalog Number
Release Date
Jun 6, 2018
Last Updated
Sep 16, 2020
Related Tags
Impacts Group
The Game Changers
James “Lightning” Wilks
James “Lightning” Wilks
Producer at The Game Changers
Martin Tull
Martin Tull
President at Impacts Group