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Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packaging, helping customers make more sustainable choices and become aware of their impact. Speakers will dig into commonly asked questions around how to strategically choose, design, use and promote eco-labels to boost brand equity, drive a better customer experience and make progress on sustainability goals at the same time.