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This session will share new research seen as critical to solving the ‘intent to action gap’ that persists as one of the key factors shaping many consumers’ relationship with sustainability. This is a new chapter in an already rich and exciting journey that Sustainable Brands has led on this topic through its Brands for Good initiative.
Explore new research seen as critical to solving the intent-to-action gap from the SB'21 Trend Watching session "Trends in Consumer Preferences and Behaviors".