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The first half of this session will take a deep dive into the inspiring story of a beloved impact-driven challenger brand, tracking lessons from its journey from a niche cult following to mainstream attention. The second half will go into finding solutions to situations in which popular online platforms block certain content that mentions social issues. Join for a thought-provoking discussion of how two brands that care deeply about their workers' rights and well-being—Tony's Chocolonely and Driscoll's—can successfully involve consumers in social justice issues with authentic storytelling that defies online algorithms.