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SB'19 Detroit

Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explains why TRU Colors is an essential example of a brand Delivering the Good Life by helping build bridges between people, healing communities, and bringing about new cooperation in the unlikeliest of places.

Catalog Number
Release Date
Jun 4, 2019
Last Updated
Mar 11, 2021
Related Tags
George Taylor
George Taylor
Chairman at TRU Colors Brewing
Brewery Operations at TRU Colors Brewing