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SB'19 Detroit

Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explains why TRU Colors is an essential example of a brand Delivering the Good Life by helping build bridges between people, healing communities, and bringing about new cooperation in the unlikeliest of places.

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Catalog Number
SB19-0600071
Release Date
Jun 4, 2019
Last Updated
Mar 11, 2021
Related Tags
George Taylor
George Taylor
Chairman at TRU Colors Brewing
Press
Brewery Operations at TRU Colors Brewing