Membership is Required

The SB Knowledge Library is full of presentations like this one.

Sign in to get started. Don't have an account? Register today.

SB'19 Detroit

When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons from those campaigns can be applied to other environmental and social issues, and what’s next in Lonely Whale’s broader campaign against plastic waste.

Catalog Number
Release Date
Jun 5, 2019
Last Updated
Sep 11, 2020
Related Tags
Lonely Whale
Lonely Whale
Dune Ives
Dune Ives
Executive Director at Lonely Whale