Create a free account or log in to view select reports, webinars, and event videos. Some content is only available with a paid product.
This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons from those campaigns can be applied to other environmental and social issues, and what’s next in Lonely Whale’s broader campaign against plastic waste.