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When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons from those campaigns can be applied to other environmental and social issues, and what’s next in Lonely Whale’s broader campaign against plastic waste.

Publication Date
Jun 5, 2019
Related Tags
Keynote Talk
Keynote Talk
Brand Purpose
Brand Purpose
Marketing & Communications
Marketing & Communications