Why become an SB Professional Member?
  • Priority Access to Virtual Events
  • Access to Pre-Sale Tickets
  • Special Member-Only Rates for Live Events
  • Exclusive Knowledge Library content
SB'21 Trend Watching

Trends in Consumer Preferences and Behaviors

Learn about new research that is critical to solving the ‘intent to action gap’, which shapes many consumers’ relationship with sustainability.

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Recent Events

Webinars
Webinars
Sponsored by Our Partners
77 Items
77 Items We bring together industry experts at our complimentary webinars on a bi-weekly basis so you can stay up-to-date on trends and insights.
SB'20 Just Brands
SB'20 Just Brands
18-19 August, 2020
14 Items
14 Items Unpacking Racial Justice & Equity in Business. Look closely at existing policies and behaviors, and identify strategies that authentically address areas for improvement.
Accelerating Culture Change
Accelerating Culture Change
15 September, 2020
8 Items
8 Items Find out how top brands are encouraging sustainable consumer behaviors at scale and get immediately applicable pro-tips to elevate your brand’s authentic and purposeful messaging.
Integrate '20
Integrate '20
9-11 November, 2020
33 Items
33 Items Explore the shift to a balanced stakeholder approach from the shareholder practice of the last fifty years, and the players driving it.
SB'21 Trend Watching
SB'21 Trend Watching
23 February, 2021
17 Items
17 Items Join leading researchers and analysts as they connect the dots on up-to-the-minute developments setting up a new landscape for brand purpose and transformational leadership.

Featured Content

Purpose
Purpose
10 Items
10 Items The journey toward defining, articulating, embedding and fully activating environmental and/or social purpose beyond producing profit.
Brand Influence
Brand Influence
16 Items
16 Items The journey toward consistently leveraging the power of marketing, communications, PR and other stakeholder engagement to drive a systemic shift toward a healthier, happier and more balanced world
Operations & Supply Chain
Operations & Supply Chain
8 Items
8 Items The journey toward operations and supply chain that do no harm to either society or the environment, while also healing and restoring parts of nature and society as necessary for overall resilience and flourishing
Products & Services
Products & Services
4 Items
4 Items The journey toward designing and delivering products and services that result in sustainable outcomes across the whole life cycle and along the whole value chain.
Governance
Governance
9 Items
9 Items The journey toward transparency, integrity and leadership in governance, as well as the absence of any conflicts or misalignment with the other four pillars of becoming a sustainable brand.